28 Dec SOCIAL MEDIA PLATFORMS CATERED FOR NICHE INTERESTS
We all know the major social media platforms that host millions of users worldwide. But there are also ways of connecting with smaller groups of people around a niche interest as there seems to be a social media platform for every interest out there. We’ll introduce various social media platforms that are catered for niche interests.
Twitch
Twitch is a live streaming platform for the gaming community. Twitch, which began its journey in 2011, hosts live stream contents, competitions and tutorials. It has very distinct two type users: its 3.8 million broadcasters and 140 million audience. The streamers and audience can share a live chat to interact with each other. Twitch is a great platform for any tech company to advertise their products and accessories by partnering with the streamers.
Medium
Medium is a blogging platform of which motto is ‘every idea needs a Medium’. Being launched in 2012, Medium now has 170 million readers and a diverse range of writers from no name writers to famous people like Barack Obama and Chrissy Teigen. Moreover, writers are able to partake in a partner program where they get paid when readers read their posts. You can write in almost any topic such as business, technology, philosophy, fiction short stories and current events etc. It’s a great medium to host your own blogs and then drive traffic to your own website.
Quora
Founded in 2009, Quora is a question and answer social media platform. It covers a wide range of topics from recipes, travel, science, fiction, politics to writing. Its over 300 million users ask questions about any topics they want or answer the questions asked by others. Users can personalize their feed to see selected topics, engage in discussion boards and upvote answers they liked the most. Businesses can increase their credibility and audience by answering questions or they can have sponsored contents.
DeviantArt
DeviantArt is a social media platform for visual artists, founded in 2000. It’s considered the largest art platform with its 48 million users worldwide. Artists can share their work on this platform, which to date has featured 370 million pieces. Users can like and comment on different pieces and follow artists. Businesses can create art challenges to get interaction or work with influencers to highlight their brands.
GitHub
Founded in 2008, GitHub is a platform for coders, developers and engineers. GitHub is an interactive space with its 50,000,000 developers connecting with each other over projects and collaborations, sharing their work and helping each other to build code. GitHub doesn’t offer advertising but still 2.9 million businesses use it to attract coders for professional collaborations and connect with their target.
Goodreads
Goodreads is a social platform for readers where they can connect over the books they’ve read. Founded in 2007, it has over 90 million members who keep track of what they’ve read in a virtual library, write book reviews, make reading lists and discuss with other users about book they’ve read. Up to date, 2.6 million books have been added to the platform. Authors and publishers use this platform to engage with readers about new releases, highlight their new books and give away advanced reader copies.
Letterboxd
Launched in 2012, Letterboxd is a social media platform similar to Goodreads, but only for films. It has 1.5 million users who keep track of and review the movies they’ve watched, create watchlists, follow other users for their film suggestions and chat with other users about films they’ve watched. Businesses use this platform around new releases and they advertise by engaging with film buffs.
Stack Overflow
Stack Overflow is another question and answer social media platform that is a part of stack exchange network and founded in 2008. It’s a community for developers and programmers. It has over 100 million users who asks questions, answers the questions asked by other users and upvotes the most helpful answers. Users can also win badges for their contribution in the community. Businesses use this platform to highlight their expertise by answering questions, to advertise and also to post job openings.
As you’ve seen there are various social media platforms for every taste and interest. You can look for any possible niche platforms that are relevant with your business to reach out a more specific, smaller group. Explore different and diverse networks in addition to the must-have ones such as Facebook, Instagram and Twitter. It’s more convenient for businesses, especially small ones, to reach and connect with the very specific target audience. You can even build your digital marketing strategy based on niche platforms! Contact IDA Media to explore more and have a detailed strategy for your business!
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