20 Aug WHY SHOULD BRANDS USE TIKTOK AND NOT MISS THE OPPORTUNITY?
You may see TikTok as a social media platform, which is only used by teenagers loving dance and challenges, but it’s a strong trend with a huge number of users and you may change your idea after researching more. Don’t worry, we’ve done the research for you!
Remember Musical.ly?
So TikTok started originally as Musical.ly, which was a lip-syncing app popular among teens. But now it is a fun and creative combination of apps such as Spotify, Snapchat, Vine and Twitch.
You might be still thinking of TikTok as a social media flame that will die down soon. But here are some facts and stats1 that will help you to consider your brand’s TikTok strategy again:
- TikTok has been downloaded over 2 billion times
- TikTok’s monthly engagement rate is over 70%
- Over 66% of TikTok users are under 30
- The top 50 TikTok influencers have more followers than 16% of world’s population
- TikTok gained more users in one month than Instagram gained in any 2019 quarter
1 See more detailed info at Mediakix.
Yes, you need to hop on board like many major brands such as Pepsi, Nike, Chipotle and Sony Music. These brands are building communities and marketing via influencer contents. These contents must be authentic, creative and interesting. No one wants to see ads anymore but an authentic and catchy video content will be more likely to go viral.
How can you catch the TikTok train?
TikTok has introduced the Creator Marketplace platform to help brands to collaborate with TikTok creators. The platform helps you to see exclusive data such as audience demos, growth trends and rates and much more.
You can also team up to create a new viral #HashtagChallenge to market your brand in a much more authentic way.
Another option can be Brand Takeovers, which can be performed with influencer collaboration via Q&A’s and etc. Brand Takeovers are highly loved by users currently and it also provides a great amount of interaction.
You can track your ads via TikTok’s new advertising platform, TikTok Pixel. It helps you to measure your campaign performance, building target audience based on behaviour and so on.
Here are some successful campaigns:
#ChipotleLidFlip Challenge
The hashtag had more than 300 million views.
https://www.tiktok.com/@daviddobrik/video/6687406952969932037?lang=en
Covergirl’s #CleanFreshHype Challenge
Covergirl partnered with influencers on TikTok to introduce its new product line. Addison Rae’s sponsored video has 1.3 million likes on the app giving the brand a great amount of publicity.
https://www.tiktok.com/@addisonre/video/6787064924255309062
Elf Cosmetics’ #eyeslipsface Challenge
Elf Cosmetics skyrocketed its marketing skills with TikTok. They actually commissioned a song for their TikTok campaign and it is believed to be the first original song commissioned for a TikTok campaign. The hashtag currently has 3.8 BILLION posting!
https://www.tiktok.com/@jamescharles/video/6750781155731180806
If you consider TikTok is necessary for your brand; to discuss options and find out which are the best solutions, please contact us!
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